About

Floresta is a production company owned by Sony Pictures Television, with exclusive access to the Sony Pictures Entertainment catalogue. Founded in 2010, Floresta is a leader in the creation, development and production of quality content, from Entertainment and Fiction, for television. It works in partnership with open and closed TV broadcasters and streaming platforms developing successful global and original formats.

About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and transporting programming of all genres around the world and across all platforms. In addition to managing one of the industry’s largest libraries of award-winning film, television programs and formats, an SPT is home to a thriving global content business, operating a robust portfolio of proprietary producers and joint ventures in the US, Europe, Latin America and Asia-Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment company.

Awards

WINNER OF THE AWARD PARTNERS IN GLOBOSAT EXCELLENCE IN THE PRODUCTION CATEGORY OF PROGRAMS IN 2014, 2015, 2017 AND 2020.
"Floresta has always shown great efficiency in the artistic development of the projects and excellent qualification of its team."

LADY NIGHT
- "PRÊMIO CONTIGO! ONLINE" BEST TALK SHOW 2020
- "TROFÉU IMPRENSA" BEST TALK SHOW 2019
- "MELHORES DO ANO NA TELINHA" BEST TALK SHOW 2019
- "PRÊMIO EXTRA DE TELEVISÃO" BEST TV SHOW 2018
- "TROFÉU IMPRENSA" BEST TV SHOW 2018

EX ON THE BEACH BRAZIL
- "TROFÉU UOL TV E FAMOSOS" BEST REALITY SHOW 2017
- "MIAW MTV BR" BEST REALITY SHOW 2018

Staff

Adriana Silva "Dida"

VP & General Director

With over 24 years of experience in content production for television, she has worked for major broadcasters and production companies in Brazil. Graduated in Radio and Television from Universidade Metodista, she began her career in 1997 in the production of entertainment programs and soap operas. Soon after, she acted in the implementation, coordination and production direction of successful projects such as: Popstars, Joga 10, and the soap opera hit, Floribella. In 2006 she headed the Dramaturgy Department and soon after, became the Director of Production at TV Bandeirantes in the area of Entertainment and Events. With experience in national and international productions of various genres, fiction and entertainment, branded content, documentaries, concerts and events. Since 2011, Dida has been leading the production of Floresta projects.

Flavia Faifman Morete

Content Director

Graduated in Radio and TV from Metodista University, she started off her career on Cinema but soon changed to TV. She worked in reality, game and talent shows, documentaries, live events and more. She also worked in different production departments for RGB, Canal Azul and TV7 for both broadcast and pay TV. In 2007, while on Bandeirantes, she worked as AD and Unit Director for different projects. She is on Floresta since 2008 now as the production company's Content Director.

Ana Lia Almeida

Chief Financial Officer

With over 23 years of financial experience in the entertainment industry in Brazil and Latin America. Graduated in Accounting from PUC-SP, she started her career at Folha da Manhã in 1998 in the financial department. In 1999, she was transferred to Universo Online, where she worked in the financial department in Brazil and at the Global Sales office in Miami, USA. In 2003, she took over the AdSales financial department at Warner Bros Brazil, managing the operations of HBO and Warner Channel. Since 2010, she has been at Floresta in the company's Financial and Operational Department.

Roberta Guzzon Godinho

Fiction Production Direction

With a degree in Social Communication from Universidade Metodista and specialization at the New York Film Academy (USA) and Escuela Internacional de Cine y Televisión (CUBA), she began her career as a radio producer. After migrating to television in 2007, she worked for five years in drama productions, both in Band and SBT. She became part of the Floresta team in 2011, already in major productions such as the national and international versions of reality The Ultimate Fighter. Now, she leads the company's production teams for premium series.

Telma Fernandes

Entertainment Production Direction

Graduated in Radio and Television Broadcasting, she has been part of the Floresta team since 2012, where she works especially in the production of reality shows and entertainment for open and pay TV.
Throughout the 23 years of work in production for TV, she was in charge of important shows at Bandeirantes and Record TV channels. At Floresta she has produced established formats such as, The Ultimate Fighter, A Fazenda, Power Couple, Shark Tank Brazil and Are You The One ?.

Ana Paula Halla

Legal & Business Development

Ana Paula Halla is a Lawyer specialized in Contracts, MBA in Business Management (FGV) and Executive LLM in Business Law (CEU Law School). An executive with 24 years of experience in media and entertainment, she excelled in her career at Grupo Globo for over 20 years, supporting broadcasting rights acquisition for national and international content and the development of commercial business models. She supported many programs and Globo’s journalism. She also negotiated distribution rights for PayTV channels with the operators.
In 2021 she joined Floresta to take on the negotiations with the main players in the media and entertainment market, as well as coordinating the interface and negotiations with the talents that participate in Floresta’s productions. As Business Developer, she is at the forefront of creating business models, keeping the business in line with market trends.

Rogerio Farah

Entertainment Development

Graduated in Radio and TV at ECA-USP in 1995, he began his career at TV Cultura de SP in TV shows Castelo Rátimbum and O Professor. In 2001, he joined the directing team of reality show Casa dos Artistas (SBT), where he started to develop and direct a series of shows in the genre: While You Don't Come (Discovery), A Fazenda (Record), Papito in Love (MTV), Batalha dos Cooks (Record), sitcom Partiu Shopping (MSW), Miss Brasil (Band), Shark Tank Brasil (Sony). At Floresta, he is currently in charge of the development team for new entertainment projects.

Erick Andrade

Fiction Development

With over 18 years of experience in the Portuguese entertainment industry, both in variety and in fiction, he served as executive producer and content director in partnership with the largest production companies and networks in Portugal.
In 2013, he returns to Brazil with the mission of bringing the biggest content producer in Spain, Globomedia, and develops and produces programs for GNT, Multishow, Viacom and Turner. In 2015, already in Madrid, he becomes the general director of GLM Portugal/Brasil, also acting as a consultant for Globomedia in Madrid. In 2016, he returns to Portugal at the invitation of TVI to work directly on internal and external content for the Portuguese network, where he held roles until the end of 2019.
In 2020, he joins the Floresta team.

Chica Barros

Direction

Graduated in Cinema at FAAP, she began her career at MTV in 1997, where she worked in several regular and special shows, including musicals, studio shows and live shows. After 4 years in the channel, she was invited to join the Direction team of the reality show A Casa dos Artistas (SBT). Later she worked at Globo Sao Paulo for 4 years, at Altas Horas show, where she was responsible for editing and the content of the shows’ stories. At Record she specialized in reality shows, directing 9 seasons of A Fazenda and 2 seasons of Power Couple. For MTV, she directed 2 seasons of the show Ex on the Beach Brazil. She directed other formats like the game show A Fuga (Band), with Datena as the host, and the doc reality Doctors, for GNT channel. She is part of the Board of Directors from Floresta.

Lucas Diego Lopez

Direction

Graduated in Radio and TV at Universidade Metodista, he started his career at SBT and then move on to Band, where for four years he participated in several productions and specialized in direction and photography. He joined Floresta in 2011 and was part of the direction teams of The Ultimate Fighter (Globo) and Power Couple (Record). As general director, he led branded content projects, such as Cozinhando no Supermercado and Fanta – Os Donos da P** Toda, and comedy projects, such as Humoristinhas (Multishow), with children comedians. He also directed realities for Viacom, such as Are You The One? Brazil and Are You The One? El Match Perfecto, produced for the Latin American market. Developed the concept and directed the first two seasons of the reality series Soltos em Floripa (Wild and Free) for Amazon Prime Video.

Andrea Jurno

Casting

With a degree in Public Relations from FAAP, she’s been working in the audiovisual industry for over 15 years . She has worked in production for companies such as TV7 and TV Bandeirantes, where she participated in several projects, live programs, event coordination and play-writing. She has also been in charge of casting for soap operas aired on TV Bandeirantes, Record TV, and for series aired on cable networks. Andrea has been working for Floresta since 2012, coordinating several entertainment programs, reality shows, series and events.

Thais Falcão

Development and Screenwriting

Author and screenwriter graduated from Universidade Anhembi Morumbi and with specialization from the New York Film Academy. She has worked in the creation and development of realities and docu-realities for Discovery, Record, MTV, E!, Sony Channel, SporTV, GNT, Multishow, Amazon Prime Video and Netflix. In fiction, she was the creator and writer of the anthology Terrores Urbanos (Record and Warner), writer of Além da Ilha (Globoplay), Bugados (Gloob), and head writer of Vai Passar! (Multishow and Globoplay). At Floresta, she works in the creation and development of fiction.

Natália Michelin

Content

With 18 years of experience in the audiovisual market, she has produced realities, sports, soap operas, live broadcasts, shows and DVD recordings. Over the course of 12 years, she held several different functions at Band such as field producer, post production coordinator, content supervisor, as well as artistic coordinator and digital strategist.
She led digital campaigns with a global impact for large television formats. All which contributed to a significant multi platform audience growth, and created important commercial opportunities. She has been part of Floresta’s development team since 2019.

Beatriz Saueia

Content and Social Media

With a degree in Radio and Television from Universidade Anhembi Morumbi, she began her career in 2019 at TV Bandeirantes. Two years later, she migrated to the fashion industry, running campaigns and editorials for the largest magazines and brands in the market. Ever since 2013, when she began working at Floresta, she participated in several projects and has taken part in special events such as MISS BRAZIL, MY NICK AWARDS AND MIAW MTV. Since 2016 she’s been a part of the content, development, elaboration of materials, research and trend analysis teams, in addition to helping out the content team and managing the company’s social media.

Eneida Mourão

Legal & Insurance

With 20 years of experience in the film industry, she has worked in reality show projects, events, games, soap operas, series, etc. Graduated in Business Administration from FAAP, she started her career in entertainment in 2001 at the production company RGB Entertainment working on successful projects such as the soap opera Floribella and realities Popstars and Joga 10. In 2006, she went to TV Bandeirantes and since 2017 has been part of Floresta's team supporting the productions.

Erica Aguado

Production Manager

Graduated in Radio and Television from Universidade Metodista, she has been working in the field since 1998. She started her career at SBT, passing by Band and Record. With experience in several types of news programs, varieties, awards, realities, and game shows, she has worked with successful formats such as My Nick Awards, Miaw MTV, Top Chef, Idols, and The Apprentice. Since 2016, she works on projects at Floresta. She is currently Manager of the Production Support Department.

Carolina Marcondes

Executive Coordinator

Graduated in Social Sciences at the Federal University of São Carlos and with specialization also from UFSCAR in Ethnic Racial Relations, over the years she gained experience in the production area at SBT and TV Bandeirantes. In the area of education, she worked and developed projects related to diversity issues. At Banco do Brasil, she worked in the business area. Currently, she is part of the Floresta team as an executive coordinator.

Rodrigo Almeida

Post Production

With 12 years of experience in the audio-visual market, he has worked for reference broadcasters and production companies, he was responsible for coordinating large projects in various formats, such as Reality Shows, Series, Documentaries, Institutional programs, Entertainment shows, Talk Shows and Games Shows. With extensive experience in the creation and implementation of workflows, systems management and media, he has been part of the Floresta team since 2012 where he is responsible for the coordination of the post-production of entertainment and fiction projects.

Fabio Tavares

Editing

In more than 15 years dedicated to post-production, he was an editor, finalizer, supervisor and editor-in-chief in several entertainment projects, from documentaries to reality shows. Graduated in RTV from FAAP, with a specialization in screenwriting from the New York Film Academy (USA) and in editing from New York University (USA), he worked for the largest broadcasters and producers in the country, always leading editing teams and working with a focus on artistic development in post-production. At Floresta since 2018, he is responsible for editorial content and quality control.

Thiago Pedroso

Legal

A lawyer with a doctorate in International Law from the USP Law School, Thiago has deep experience and involvement in the film industry, having carried out the financing, development, clearance, production, post-production and delivery of TV series and feature-length films in Brazil and abroad. As the leader of Floresta's legal team, he is responsible for negotiating and implementing contracts for the company's projects (fiction and entertainment). In addition, he serves as a professor in Law and Film, both at undergraduate and graduate levels.

Wilderson Cotrim

Finance

Graduated in Accounting and Post Graduated in Controllership at FECAP, he has 14 years of experience in the accounting/financial department, working in accounting consulting companies, industries and services in the entertainment industry. Today he is involved in activities such as team management, creation of intelligent management reports, development and implementation of controls and guidelines along with the financial management, creation of management controls for executive production and support to production, financial team, and accounting.