Floresta is a joint venture between the executive producer Elisabetta Zenatti and Sony Pictures Television, with exclusive access to the Sony Pictures Entertainment catalog.

The production company aims to create and produce Premium Entertainment. It works in partnership with broadcasters of open TV, closed and platforms of streaming in global formats and original formats.



"Floresta has always shown great efficiency in the artistic development of the projects and excellent qualification of its team."


Elisabetta Zenatti

General Manager

With over 20 years of experience in television production, she began her career as a Creative Officer for GAT in Germany and then joined the SPT team in São Paulo, responsible for marketing and licensing of entertainment formats. In 2000, Zenatti founded and successfully led a production company in partnership with RGB for six years. In 2006 she was hired by TV Bandeirantes as Director of Programming and Production, responsible for developments, productions, quality control and programming.

Adriana Silva "Dida"

Production Executive Director

Graduated in Radio and Television at the Methodist University, she began her career at SBT in 1997. She worked at RGB Production Company in 2002 and later at Record Broadcaster in 2004 as coordinator and executive producer. In 2006, she became responsible for the Dramatic Arts Department and soon after she became the Director of Production at Bandeirantes TV station in the area of Entertainment and Events. She has experience in national and international productions of different genres, scripted and non-scripted, branded content, live broadcasts and events, she has been at Floresta’s Production Executive Direction since 2011.

Flavia Faifman Morete

Content Director

Graduated in Radio and TV from Metodista University, she started off her career on Cinema but soon changed to TV. She worked in reality, game and talent shows, documentaries, live events and more. She also worked in different production departments for RGB, Canal Azul and TV7 for both broadcast and pay TV. In 2007, while on Bandeirantes, she worked as AD and Unit Director for different projects. She is on Floresta since 2008 now as the production company's Content Director.

Ana Lia Almeida

Chief Financial Officer

Graduated in Radio and Television at FAAP in 2004, she began her career in the film industry and soon went on to television. She has worked in productions of reality shows, game shows, talent shows, documentaries, live broadcasts, among others. She has worked in several production areas in RGB, Canal Azul and Tv7 production companies, providing services for both open and pay TV broadcasters. In 2007, at Bandeirantes TV, she worked as assistant director and external director in different projects. She has been working at Floresta since 2008 and currently she is in charge of the Content Direction in the company.

Roberta Guzzon Godinho

Production Director

With a degree in Social Communication at the Methodist University and specialization at the New York Film Academy (USA) and Escuela Internacional de Cine y Televisión (CUBA), she began her career as a radio producer. When migrating to television in 2007, she worked for five years in drama productions, both in Bandeirantes and SBT broadcasters. She became part of the Floresta team in 2011, working in major productions such as the national and the international versions of reality show The Ultimate Fighter. Today, she leads Floresta’s Production Management and leads teams in drama, reality shows and branded content.

Rogerio Farah


Graduated in Radio and TV at ECA-USP in 1995, he began his career at Cultura TV station in SP in the shows Castelo Rátimbum and O Professor. After this experience with dramatics and education he began directing several programs for Roberto Marinho Foundation (Telecurso 2000), Futura Chanell and TV Escola among others. In 2001 he joined the management team of the reality show Casa dos Artistas (SBT). He then directed a series of programs in the genre: While You Were Out (Discovery), A Fazenda (Record), Papito in Love (MTV), Batalha dos Cozinheiros (Record), the Sitcom “Partiu Shopping” (MSW), Miss Brazil (Band). At Floresta, he is in charge of Shark Tank Brazil (Sony) and he directed the first season of Lady Night (MSW).

Chica Barros


Graduated in Cinema at FAAP, she began her career at MTV in 1997, where she worked in several regular and special shows, including musicals, studio shows and live shows. After 4 years in the channel, she was invited to join the Direction team of the reality show A Casa dos Artistas (SBT). Later she worked at Globo Sao Paulo for 4 years, at Altas Horas show, where she was responsible for editing and the content of the shows’ stories. At Record she specialized in reality shows, directing 9 seasons of A Fazenda and 2 seasons of Power Couple. For MTV, she directed 2 seasons of the show Ex on the Beach Brazil. She directed other formats like the game show A Fuga (Band), with Datena as the host, and the doc reality Doctors, for GNT channel. She is part of the Board of Directors from Floresta.

Lucas Diego Lopez


Graduated in Social Communication at the Methodist University, he began his career in the radio as an intern at SBT. He worked at Bandeirantes TV station, and for the four years he was there he was part of the teams from several shows. He specialized in photography direction and direction. He has been working at Floresta since 2011, where he was part of several productions such as The Ultimate Fighter and Power Couple. As a director he directed reality shows such as Are You The One? Brazil and Are You The One? El Match Perfecto for Mexico, Humoristinhas, a comedy show for kids (Multishow), as well as branded content projects such as Cozinhando no Supermercado and Fanta - Os Donos da P **** Toda.

Sarah Rodrigues

Creation and Script

Graduated in Radio and Television Broadcasting at Cásper Líbero College, over the 13 years of her career, she developed her experience especially in non-scripted productions such as reality shows, game shows and talk shows. Always working with content, whether as a writer, head of creation or content supervisor, she has produced national and international productions for the main broadcasters such as Rede Globo, SBT, Record TV, Band and Pay TV, such as Sony Channel, MTV , Multishow, GNT and Fox. She has been part of the creation and script team at Floresta since 2015.

Telma Fernandes

Executive Production

Graduated in Radio and Television Broadcasting, she has been part of the Floresta team since 2012, where she works especially in the production of reality shows and entertainment for open and pay TV.
Throughout the 23 years of work in production for TV, she was in charge of important shows at Bandeirantes and Record TV channels. At Floresta she has produced established formats such as, The Ultimate Fighter, A Fazenda, Power Couple, Shark Tank Brazil and Are You The One ?.

Eneida Mourão

Executive Production

Graduated in Business Administration at FAAP, she started her career at KPMG Consulting Company and in 2001 she started working with television productions at RGB production company, where she worked in several productions including 2 seasons of the soap opera Floribela (Band). In 2006 she went to Bandeirantes TV station, where she stayed for 5 years. Later she worked in a digital communication agency. She started to work at Floresta in 2017 as Production Manager, focusing on fiction, branded content and projects that were partnerships with National Production Companies.

Rodrigo Almeida

Post Production

With 12 years of experience in the audio-visual market, he has worked for reference broadcasters and production companies, he was responsible for coordinating large projects in various formats, such as Reality Shows, Series, Documentaries, Institutional programs, Entertainment shows, Talk Shows and Games Shows. With extensive experience in the creation and implementation of workflows, systems management and media, he has been part of the Floresta team since 2012 where he is responsible for the coordination of the post-production of entertainment and fiction projects.