About

Floresta is a production company owned by Sony Pictures Television, with exclusive access to the Sony Pictures Entertainment catalogue. Founded in 2010, Floresta is a leader in the creation, development and production of quality content, from Entertainment and Fiction, for television. It works in partnership with open and closed TV broadcasters and streaming platforms developing successful global and original formats.

About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and transporting programming of all genres around the world and across all platforms. In addition to managing one of the industry’s largest libraries of award-winning film, television programs and formats, an SPT is home to a thriving global content business, operating a robust portfolio of proprietary producers and joint ventures in the US, Europe, Latin America and Asia-Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment company.

Awards

WINNER OF THE AWARD PARTNERS IN GLOBOSAT EXCELLENCE IN THE PRODUCTION CATEGORY OF PROGRAMS IN 2014, 2015, 2017 AND 2020.
"Floresta has always shown great efficiency in the artistic development of the projects and excellent qualification of its team."

LADY NIGHT
- "PRÊMIO CONTIGO! ONLINE" BEST TALK SHOW 2020
- "TROFÉU IMPRENSA" BEST TALK SHOW 2019
- "MELHORES DO ANO NA TELINHA" BEST TALK SHOW 2019
- "PRÊMIO EXTRA DE TELEVISÃO" BEST TV SHOW 2018
- "TROFÉU IMPRENSA" BEST TV SHOW 2018

EX ON THE BEACH BRAZIL
- "TROFÉU UOL TV E FAMOSOS" BEST REALITY SHOW 2017
- "MIAW MTV BR" BEST REALITY SHOW 2018

Staff

Adriana Silva "Dida"

VP & Managing Director

With over 24 years of experience in content production for television, she has worked for major broadcasters and production companies in Brazil. Graduated in Radio and Television from Universidade Metodista, she began her career in 1997 in the production of entertainment programs and soap operas. Soon after, she acted in the implementation, coordination and production direction of successful projects such as: Popstars, Joga 10, and the soap opera hit, Floribella. In 2006 she headed the Dramaturgy Department and soon after, became the Director of Production at TV Bandeirantes in the area of Entertainment and Events. With experience in national and international productions of various genres, fiction and entertainment, branded content, documentaries, concerts and events. Since 2011, Dida has been leading the production of Floresta projects.

Flavia Faifman Morete

Content Director

Graduated in Radio and TV from Metodista University, she started off her career on Cinema but soon changed to TV. She worked in reality, game and talent shows, documentaries, live events and more. She also worked in different production departments for RGB, Canal Azul and TV7 for both broadcast and pay TV. In 2007, while on Bandeirantes, she worked as AD and Unit Director for different projects. She is on Floresta since 2008 now as the production company's Content Director.

Ana Lia Almeida

Chief Financial Officer

With over 23 years of financial experience in the entertainment industry in Brazil and Latin America. Graduated in Accounting from PUC-SP, she started her career at Folha da Manhã in 1998 in the financial department. In 1999, she was transferred to Universo Online, where she worked in the financial department in Brazil and at the Global Sales office in Miami, USA. In 2003, she took over the AdSales financial department at Warner Bros Brazil, managing the operations of HBO and Warner Channel. Since 2010, she has been at Floresta in the company's Financial and Operational Department.

Roberta Guzzon Godinho

Fiction Production Director

With a degree in Social Communication from Universidade Metodista and specialization at the New York Film Academy (USA) and Escuela Internacional de Cine y Televisión (CUBA), she began her career as a radio producer. After migrating to television in 2007, she worked for five years in drama productions, both in Band and SBT. She became part of the Floresta team in 2011, already in major productions such as the national and international versions of reality The Ultimate Fighter. Now, she leads the company's production teams for premium series.

Telma Fernandes

Entertainment Production Director

Graduated in Radio and Television Broadcasting, she has been part of the Floresta team since 2012, where she works especially in the production of reality shows and entertainment for open and pay TV.
Throughout the 23 years of work in production for TV, she was in charge of important shows at Bandeirantes and Record TV channels. At Floresta she has produced established formats such as, The Ultimate Fighter, A Fazenda, Power Couple, Shark Tank Brazil and Are You The One ?.

Carolina Marcondes

Executive Coordinator

Graduated in Social Sciences at the Federal University of São Carlos and with specialization also from UFSCAR in Ethnic Racial Relations, over the years she gained experience in the production area at SBT and TV Bandeirantes. In the area of education, she worked and developed projects related to diversity issues. At Banco do Brasil, she worked in the business area. Currently, she is part of the Floresta team as an executive coordinator.

Ana Paula Halla

Legal & Business Development

Ana Paula Halla is a Lawyer specialized in Contracts, MBA in Business Management (FGV) and Executive LLM in Business Law (CEU Law School). An executive with 24 years of experience in media and entertainment, she excelled in her career at Grupo Globo for over 20 years, supporting broadcasting rights acquisition for national and international content and the development of commercial business models. She supported many programs and Globo’s journalism. She also negotiated distribution rights for PayTV channels with the operators.
In 2021 she joined Floresta to take on the negotiations with the main players in the media and entertainment market, as well as coordinating the interface and negotiations with the talents that participate in Floresta’s productions. As Business Developer, she is at the forefront of creating business models, keeping the business in line with market trends.

Rogerio Farah

Entertainment Development Director

Graduated in Radio and TV at ECA-USP in 1995, he began his career at TV Cultura de SP in TV shows Castelo Rátimbum and O Professor. In 2001, he joined the directing team of reality show Casa dos Artistas (SBT), where he started to develop and direct a series of shows in the genre: While You Don't Come (Discovery), A Fazenda (Record), Papito in Love (MTV), Batalha dos Cooks (Record), sitcom Partiu Shopping (MSW), Miss Brasil (Band), Shark Tank Brasil (Sony). At Floresta, he is currently in charge of the development team for new entertainment projects.

Erick Andrade

Fiction Development Director

With over 18 years of experience in the Portuguese entertainment industry, both in variety and in fiction, he served as executive producer and content director in partnership with the largest production companies and networks in Portugal, including SIC, TVI, RTP and RTP2.
In 2013, he returned to Brazil with the mission of bringing the biggest content producer in Spain, Globomedia, launching GLM Brasil in partnership with the current Barry Company. There, Erick developed and produced shows for GNT, Multishow, Viacom and Turner. In 2015, already in Madrid, he became the general director for GLM Portugal/Brasil, also acting as a consultant for Globomedia in Madrid. In 2016, he returned to Portugal invited by TVI to work directly on internal and external content for the Portuguese network, where he held roles until the end of 2019.
At Floresta, he works directing the development of fiction projects.

Chica Barros

Direction

Graduated in Cinema at FAAP, she began her career at MTV in 1997, where she worked in several regular and special shows, including musicals, studio shows and live shows. After 4 years in the channel, she was invited to join the Direction team of the reality show A Casa dos Artistas (SBT). Later she worked at Globo Sao Paulo for 4 years, at Altas Horas show, where she was responsible for editing and the content of the shows’ stories. At Record she specialized in reality shows, directing 9 seasons of A Fazenda and 2 seasons of Power Couple. For MTV, she directed 2 seasons of the show Ex on the Beach Brazil. She directed other formats like the game show A Fuga (Band), with Datena as the host, and the doc reality Doctors, for GNT channel. She is part of the Board of Directors from Floresta.

Lucas Diego Lopez

Direction

Graduated in Radio and TV at Methodist University, he started his career at SBT and then moved on to Band, where for four years he participated in several productions and specialized in direction and photography. At Floresta, he was part of the direction teams for The Ultimate Fighter (Globo) and Power Couple (Record). As general director, he led branded content projects, such as Cozinhando no Supermercado and Fanta – Os Donos da P** Toda, and comedy projects, such as Humoristinhas (Multishow), with children comedians. He also directed realities for Viacom, such as Are You The One? Brazil and Are You The One? El Match Perfecto, produced for the Latin American market. He developed the concept and directed the first two seasons of the reality series Wild and Free for Amazon Prime Video.

Andrea Jurno

Casting

With a degree in Public Relations from FAAP, she’s been working in the entertainment industry for over 15 years. She has worked in production for companies such as TV7. She worked for a few years at TV Bandeirantes, where she participated in several projects, live shows, event coordination and the fiction department. She has also been in charge of casting for telenovelas aired on TV Bandeirantes, Record TV, and for cable series. At Floresta, she coordinates several variety shows, realities, series and events.

Natália Michelin

Communication, Branding and Content

With 18 years of experience in the entertainment industry, she has produced realities, sports, telenovelas, live broadcasts, concerts and DVD recordings. Over the course of 12 years, she held several different functions at Band such as field producer, post-production coordinator, content supervisor, artistic coordinator and digital strategist.
She led digital campaigns with global impact for large television formats. All of which contributed to significant multi-platform audience growth, and created important commercial opportunities.
Currently, she's part of Floresta’s development team.

Beatriz Saueia

Content Coordinator

With a degree in Radio and Television from Universidade Anhembi Morumbi, she began her career in 2009 at TV Bandeirantes. Two years later, she migrated to the fashion industry, running campaigns and editorials for the largest magazines and brands in the market. At Floresta, she participated in several productions. Currently, she’s part of the content and development team, elaborating materials, research and trend analysis, supporting Floresta’s team for social media content and management.

Thais Falcão

Development and Screenwriting

Author and screenwriter graduated from Universidade Anhembi Morumbi and with specialization from the New York Film Academy. She has worked in the creation and development of realities and docu-realities for Discovery, Record, MTV, E!, Sony Channel, SporTV, GNT, Multishow, Amazon Prime Video and Netflix. In fiction, she was the creator and writer of the anthology Terrores Urbanos (Record and Warner), writer of Além da Ilha (Globoplay), Bugados (Gloob), and head writer of Vai Passar! (Multishow and Globoplay). At Floresta, she works in the creation and development of fiction.

Renato Aquino “Bilinho”

Production/Content Director

In the entertainment industry for 23 years, Bilinho started his career in radio, went through cinema, and arrived on TV, his greatest passion. He participated in the implementation and production of several successful broadcast, cable and streaming shows such as Top Chef Brasil, Ex on the Beach Brazil, Programa H, Band Folia, A Fazenda, Power Couple, Wild and Free, among others.
At Floresta, with his vast experience in the market and great production skills, he participates from the implementation to the delivery of the production company's greatest successes.

Carolina Montin

Entertainment Production Coordinator

Graduated in Radio and TV at Faculdade FIAM FAAM, she has been working in the entertainment industry since 2004.
She worked at TV Bandeirantes in variety shows and was part of the executive production team for events such as Band Folia, Miss Brasil and Miss Universe.
At Floresta, she has been producing renowned projects and leading shows such as Shark Tank and Queer Eye Brazil.

Erica Aguado

Production Manager

Graduated in Radio and Television from Methodist University, she has been working in the industry since 1998. She started her career at SBT, passing by Band and Record. With experience in several types of news programs, varieties, awards, realities, and game shows, she has worked with successful formats such as My Nick Awards, Miaw MTV, Top Chef, Idols, and The Apprentice. At Floresta, she manages the Production Support team.

Malca Kelner

Production Management

A radio personality with more than 20 years in the industry, he has worked in broadcast networks such as Band, Record and SBT, both in scripted content (telenovelas and series) and in variety, coordinated the production of projects such as Dance Dance, Água na Boca, Carousel, Love and Revolution, Miss among others.
At Floresta, she participated in the production of several projects such as: Humoristinhas, Go Fernandinha!, Ex on the Beach Brazil, and Wild and Free. She currently works in Production Management.

Rodrigo Almeida

Executive Post Production

With 12 years of experience in the entertainment industry, he has worked for reference broadcast and production companies. He was responsible for coordinating large projects in various formats, such as reality shows, series, documentaries, institutional pieces, variety shows, talk shows and games shows. With extensive experience in the creation and implementation of workflows, system and media management. As part of the Floresta team, he is responsible for the post-production coordination of variety and fiction projects.

Fabio Tavares

Artistic Post Production

In more than 15 years dedicated to post-production, he was an editor, finalizer, supervisor and editor-in-chief in several entertainment projects, from documentaries to reality shows. Graduated in RTV from FAAP, with a specialization in screenwriting from the New York Film Academy (USA) and in editing from New York University (USA), he worked for the largest broadcasters and producers in the country, always leading editing teams and working with a focus on artistic development in post-production. At Floresta since 2018, he is responsible for editorial content and quality control.

Eneida Mourão

Legal & Insurance

Graduated in Business Administration from FAAP, she started her career in entertainment in 2001 at the production company RGB Entertainment working on successful projects such as the two seasons of telenovela Floribella (Band). In 2006, she went to TV Bandeirantes, where she stayed for 5 years. She later worked for a digital communication agency. At Floresta, she acts as Production Manager, with a focus on fiction, branded content, and projects with incentives in partnership with local production companies.

Thiago Pedroso

Legal

A lawyer with a doctorate in International Law from the USP Law School, Thiago has deep experience and involvement in the film industry, having carried out the financing, development, clearance, production, post-production and delivery of TV series and feature-length films in Brazil and abroad. As the leader of Floresta's legal team, he is responsible for negotiating and implementing contracts for the company's projects (fiction and entertainment). In addition, he serves as a professor in Law and Film, both at undergraduate and graduate levels.

Wilderson Cotrim

Finance

Graduated in Accounting and Post Graduated in Controllership at FECAP, he has 14 years of experience in the accounting/financial department, working in accounting consulting companies, industries and services in the entertainment industry. Today he is involved in activities such as team management, creation of intelligent management reports, development and implementation of controls and guidelines along with the financial management, creation of management controls for executive production and support to production, financial team, and accounting.