It´s a reality show with the biggest influencers in Brazil competing in different creative challenges related to the brand FANTA universe. In each episode, they must create, plan and execute a never-before-seen marketing activation for FANTA and its partners. They are challenged to reinvent ways of selling in different situations with the support of their fan base. By the end of the competition, the influencer with the highest score is the winner and gets the opportunity of visiting the Sony studios in LA.